STRATEGIC COMMUNICATIONS

Effective communication and PR strategies in China stay true to a company´s own DNA and business strategy, but are adapted to China´s political and cultural environment. All stakeholders - government agencies, investors, media or customers - expect relevant messages delivered in a consistent manner.

Asia Waypoint uses the latest methods and measurement tools, and applies them in practical teamwork with in-house communications, GA and leadership teams. We develop media plans and key message books that are convincing, and also assist with media placements and crisis communications. The skills that we bring to the table are those of experienced media professionals in China.

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CEO POSITIONING IN CHINA

In today´s age of instant communication, the reputation and success of enterprises are more and more influenced by the reputation of their CEO. Journalists in particular, but also customers and other stakeholders expect a real person to represent a company in public. Especially after a change in leadership or restructuring, it is important to find a positioning that resonates with key audiences while being consistent and trustworthy, showing respect for the host country and demonstrating thought leadership.

Asia Waypoint is working with CEOs and top managers of leading multinational corporations in China to sharpen their profiles. We take the company´s strategy as a basis, then align it with the CEO´s personal strengths. We also facilitate interviews in TV, print and social media in China.

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PR + Social Media in china

Public Relations in China must be handled differently than in other countries. Good relationships between companies and media are based to a higher extent on personal relationships with individual journalists and media executives. A fast-changing social media landscape adds new, important channels to the mix every few months. At the same time, some of the foundations of powerful PR are the same in China as everywhere else. Good storytelling and quality content are crucial.

Asia Waypoint combines expertise in the fields of media and China to a degree that is difficult to find elsewhere. Our advice is based on decades of real experience with business reporting in China. Our practical solutions are supported by a strong network of contacts with editors-in-chief, social media KOL (Key Opinon Leaders) and other influencers in China.

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DIGITAL STRATEGY

Chinese consumers and company professionals are early adopters of the latest digital trends. It is no longer possible to be successful in China without a modern digital presence. Asia Waypoint gives advice on the right strategies to set up, deploy and maintain mobile optimized websites, HTML5 campaign sites, social media accounts (WeChat and others) and emarketing channels.

We have designed complete online solutions with ecommerce, booking and payment functions for both MNC and state-run companies. Our in-house team of programmers operates commercial websites for clients in China, complete with bilingual customer call centers. Other clients just need a simple display website, but still hope that it will look good on various mobile platforms. Once a digital presence is set up, we help with choosing the right KOL (Key Opinion Leaders) and other influencers for emarketing, and introduce media partners.

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