Digital Strategy

A leading Chinese payment services provider wanted to digitalize their existing partnership marketing in the luxury travel industry.

In partnership with a Bejing-based IT company, we recommended to build an online platform for luxury benefit marketing targeting the client´s premium customers in China, then assisted in designing and building this platform. We delivered the high-level architecture and accompanied the buildout of a new multi-channel platform that includes a web-based, mobile optimized ecommerce solution.

In a second phase, we are now advising the client on how to best integrate this new online platform with their existing B2B platforms, with their official WeChat marketing channel, and with their online payment services.