DIGITAL STRATEGY
Chinese consumers and company professionals are early adopters of the latest digital trends. It is no longer possible to be successful in China without a modern digital presence. Asia Waypoint gives advice on the right strategies to set up, deploy and maintain mobile optimized websites, HTML5 campaign sites, social media accounts (WeChat and others) and emarketing channels.
We have designed complete online solutions with ecommerce, booking and payment functions for both MNC and state-run companies. Our in-house team of programmers operates commercial websites for clients in China, complete with bilingual customer call centers. Other clients just need a simple display website, but still hope that it will look good on various mobile platforms. Once a digital presence is set up, we help with choosing the right KOL (Key Opinion Leaders) and other influencers for emarketing, and introduce media partners.