Hong Kong is not "finished"

It is currently not easy to stay optimistic about Hong Kong’s future. With headlines predicting the “demise of Hong Kong” on a daily basis, it helps to look at underlying regional and macro-economical trends. They suggest that Hong Kong’s future might be brighter than most commentators currently assume.

CEO Positioning in China - Essential for Effective Communications

Wondering what you can do to better engage your audience in China? I had the chance to make the case for CEO positioning during maxcomm Shanghai 2019, talking to an audience of communication pros from brands like adidas, Lanxess, Lufthansa and agencies like China Skinny, Storymaker and Saatchi & Saatchi Worldwide.

The new "Page Report" on Corporate Communications - A Review from China

The latest “Page Report” is a must-read for corporate communications professionals. Asia Waypoint´s founder Henrik Bork is reviewing it here from the perspective of strategic communications work in China.

China Notepad

Nice to meet you. My name is Henrik Bork, founder of Asia Waypoint and co-founder of Lychee.com in Beijing. Welcome to "China Notepad", a blog about my work, the thought leaders I meet and the ideas that inspire me.