PR + Social Media in china
Public Relations in China must be handled differently than in other countries. Good relationships between companies and media are based to a higher extent on personal relationships with individual journalists and media executives. A fast-changing social media landscape adds new, important channels to the mix every few months. At the same time, some of the foundations of powerful PR are the same in China as everywhere else. Good storytelling and quality content are crucial.
Asia Waypoint combines expertise in the fields of media and China to a degree that is difficult to find elsewhere. Our advice is based on decades of real experience with business reporting in China. Our practical solutions are supported by a strong network of contacts with editors-in-chief, social media KOL (Key Opinon Leaders) and other influencers in China.