CEO POSITIONING IN CHINA
In today´s age of instant communication, the reputation and success of enterprises are more and more influenced by the reputation of their CEO. Journalists in particular, but also customers and other stakeholders expect a real person to represent a company in public. Especially after a change in leadership or restructuring, it is important to find a positioning that resonates with key audiences while being consistent and trustworthy, showing respect for the host country and demonstrating thought leadership.
Asia Waypoint is working with CEOs and top managers of leading multinational corporations in China to sharpen their profiles. We take the company´s strategy as a basis, then align it with the CEO´s personal strengths. We also facilitate interviews in TV, print and social media in China.